Category News

Jan, Sun, 2026
Launching CE/RV Online: How SLAI Built the Brand and Brought RVcables.com to Life

When Connecticut Electric made the strategic decision to launch CE/RV, a new brand dedicated exclusively to RV electrical products, the initiative went far beyond building a website. It required a clear brand foundation—one that could translate Connecticut Electric’s legacy of quality into a focused, RV-specific identity. The SLAI marketing team partnered closely with Connecticut Electric to advise on the CE/RV brand, create the logo and brand standards, develop brand messaging, and design and launch the RVcables.com microsite as a key component of the brand’s market introduction.

Building the CE/RV Brand from the Ground Up

Before development of RVcables.com began, SLAI worked with Connecticut Electric to shape the CE/RV brand strategy. This included defining how CE/RV would live alongside the Connecticut Electric name while clearly signaling its purpose-built focus on RV applications.

SLAI led the creation of:

  • The CE/RV logo, designed to feel both familiar and distinct
  • Brand standards to ensure consistency across digital, packaging, and promotional materials
  • Core brand messaging that clearly communicates CE/RV’s RV-first positioning

These elements formed the foundation for every creative and content decision that followed, ensuring the website launched with a cohesive and credible brand presence from day one.

Translating Brand Strategy into Digital Execution

With the CE/RV brand established, SLAI turned its focus to RVcables.com, developing the microsite as the digital expression of the new brand. Rather than relying on a broad corporate site, the microsite was intentionally designed to serve as a dedicated destination for RV-specific electrical products, messaging, and education.

The site’s structure, design, and tone directly reflect the CE/RV brand standards and messaging, creating a seamless experience between brand identity and user interaction. Clean layouts, purposeful color usage, and strong product imagery reinforce trust, durability, and RV-specific expertise.

RV-Focused Content and Messaging

SLAI developed website copy that speaks directly to RV owners, dealers, and installers—emphasizing real-world use cases and practical benefits rather than generic electrical language. Product content highlights:

  • RV-specific applications and compatibility
  • Key safety, durability, and performance features
  • Clear, easy-to-understand explanations that build confidence

By aligning product content with the broader CE/RV brand messaging, the site helps position CE/RV as a knowledgeable, reliable partner for RV electrical needs.

Efficient Development to Support the Brand Launch

As part of the CE/RV brand rollout, SLAI managed the design and development of RVcables.com to support a timely, coordinated launch. The result is a mobile-friendly, scalable microsite that can grow alongside the CE/RV product line and support future marketing initiatives.

RVcables.com now serves as a central hub for the CE/RV brand—supporting product discovery, reinforcing brand credibility, and providing a consistent reference point for sales, marketing, and dealer engagement.

More Than a Website

The launch of RVcables.com represents more than the completion of a microsite—it reflects SLAI’s role as a strategic marketing co-pilot. By advising on brand development, creating visual and messaging systems, and executing a polished digital presence, SLAI helped Connecticut Electric bring CE/RV to market with clarity and confidence.

In addition to the brand and digital launch, the SLAI sales team is actively building the CE/RV distribution network, working with retailers across the market to ensure the new product line is widely available. As distribution expands, RV owners will soon be able to purchase CE/RV electrical products at a trusted retailer near them—bringing the brand’s RV-specific solutions directly to end consumers.

SLAI is proud to support Connecticut Electric and the CE/RV brand and looks forward to continuing to build momentum as the product line and market presence expand.

admin admin
Marketing & Sales , News
Launching CE/RV Online: How SLAI Built the Brand and Brought RVcables.com to Life

When Connecticut Electric made the strategic decision to launch CE/RV, a new brand dedicated exclusively to RV electrical products, the initiative went far beyond building a website. It required a clear brand foundation—one that could translate Connecticut Electric’s legacy of quality into a focused, RV-specific identity. The SLAI marketing team partnered closely with Connecticut Electric to advise on the CE/RV brand, create the logo and brand standards, develop brand messaging, and design and launch the RVcables.com microsite as a key component of the brand’s market introduction.

Building the CE/RV Brand from the Ground Up

Before development of RVcables.com began, SLAI worked with Connecticut Electric to shape the CE/RV brand strategy. This included defining how CE/RV would live alongside the Connecticut Electric name while clearly signaling its purpose-built focus on RV applications.

SLAI led the creation of:

  • The CE/RV logo, designed to feel both familiar and distinct
  • Brand standards to ensure consistency across digital, packaging, and promotional materials
  • Core brand messaging that clearly communicates CE/RV’s RV-first positioning

These elements formed the foundation for every creative and content decision that followed, ensuring the website launched with a cohesive and credible brand presence from day one.

Translating Brand Strategy into Digital Execution

With the CE/RV brand established, SLAI turned its focus to RVcables.com, developing the microsite as the digital expression of the new brand. Rather than relying on a broad corporate site, the microsite was intentionally designed to serve as a dedicated destination for RV-specific electrical products, messaging, and education.

The site’s structure, design, and tone directly reflect the CE/RV brand standards and messaging, creating a seamless experience between brand identity and user interaction. Clean layouts, purposeful color usage, and strong product imagery reinforce trust, durability, and RV-specific expertise.

RV-Focused Content and Messaging

SLAI developed website copy that speaks directly to RV owners, dealers, and installers—emphasizing real-world use cases and practical benefits rather than generic electrical language. Product content highlights:

  • RV-specific applications and compatibility
  • Key safety, durability, and performance features
  • Clear, easy-to-understand explanations that build confidence

By aligning product content with the broader CE/RV brand messaging, the site helps position CE/RV as a knowledgeable, reliable partner for RV electrical needs.

Efficient Development to Support the Brand Launch

As part of the CE/RV brand rollout, SLAI managed the design and development of RVcables.com to support a timely, coordinated launch. The result is a mobile-friendly, scalable microsite that can grow alongside the CE/RV product line and support future marketing initiatives.

RVcables.com now serves as a central hub for the CE/RV brand—supporting product discovery, reinforcing brand credibility, and providing a consistent reference point for sales, marketing, and dealer engagement.

More Than a Website

The launch of RVcables.com represents more than the completion of a microsite—it reflects SLAI’s role as a strategic marketing co-pilot. By advising on brand development, creating visual and messaging systems, and executing a polished digital presence, SLAI helped Connecticut Electric bring CE/RV to market with clarity and confidence.

In addition to the brand and digital launch, the SLAI sales team is actively building the CE/RV distribution network, working with retailers across the market to ensure the new product line is widely available. As distribution expands, RV owners will soon be able to purchase CE/RV electrical products at a trusted retailer near them—bringing the brand’s RV-specific solutions directly to end consumers.

SLAI is proud to support Connecticut Electric and the CE/RV brand and looks forward to continuing to build momentum as the product line and market presence expand.

Power Max hand cleaner 1 gallon pump jug image
Jun, Thu, 2024
Scott Lewis Associates Inc signs Grime Eater® Power Max® Hand Cleaner to Introduce to the U.S. Market
SLAI to represent leading Canadian hand cleaner brand, Grime Eater®, as together they launch the Power Max product in the United States

BALDWIN, NEW YORK, June 6, 2024 – Scott Lewis & Associates, Inc. (SLAI) has announced its representation of Grime Eater®, a Canadian-based leader in the professional-grade hand cleaning industry. Grime Eater, who has been a leader in the hand cleaning market for more than 40 years, recently decided to offer its Power Max® Professional Strength Hand Cleaner to the American market—seeing the value it would bring to the automotive industry.

Scott Lewis Associates’ fully-integrated sales and marketing services, vast network of distributors, retailers, and other industry partners, along with its proven track record of sales success is what drew Grime Eater to the marketing and sales company as it looked to expand into the U.S. marketplace.

Power Max hand cleaner 1 gallon pump jug image

The Grime Eater Power Max hand cleaner product distinguishes itself from the competition with its gentle, yet powerful, formula that is fast-acting, eco-friendly and water-soluble. It is a bio-based formula, using natural volcanic pumice particles to naturally exfoliate, break down and dissolve hard to remove urethane, grease, oils, silicones, lacquers, adhesives and other substances. Power Max also includes moisturizers and skin-conditioning compounds to keep skin hydrated and uses no lanolin that could cause irritation.

In fact, the Power Max hand cleaner product is so well formulated (non-toxic to sea life, non-flammable, and non-VOC) that it does NOT require a Prop 65 warning!

Randall Sosnoff, President of Scott Lewis Associates had this to say: “SLAI is thrilled to be working with Grime Eater to launch a fantastic product like Power Max in the U.S. market. Honestly, everyone could, and should use this product. We see how it is a perfect fit for the automotive industry, but there are so many other industries that would benefit from this product, too, like artists who use paint/lacquer/resin. It is incredible to watch the videos of how quickly and effectively it washes away even urethane without using any harsh chemicals…it’s even lanolin-free! We have been working very diligently with Grime Eaters to create the brand message and sales strategy to bring this into America…and there will be a lot more to announce soon!”

It is available in 3 sizes: 16 fl oz squeeze bottle, 67.6 fl oz wall dispenser cartridge (must purchase a dispenser) and a 1 gallon pump jug.

Power Max hand cleaner is available in a 1 gallon pump jug, 67.6 fl oz wall dispenser cartridge and a 16 fl oz sqeeze bottle banner.

If you want to learn more, watch videos of the product in use, or sign up to receive the latest information about Power Max (contests, new releases, etc.), go to the Power Max website, PowerMaxHandCleaner.com.

If you are interested in purchasing Power Max as a retailer or distributor in the U.S., you can contact Scott Lewis Associates by calling (516) 378-6100 or by filling out this online form: Business Reseller Form

admin admin
Business , News
Scott Lewis Associates Inc signs Grime Eater® Power Max® Hand Cleaner to Introduce to the U.S. Market
SLAI to represent leading Canadian hand cleaner brand, Grime Eater®, as together they launch the Power Max product in the United States

BALDWIN, NEW YORK, June 6, 2024 – Scott Lewis & Associates, Inc. (SLAI) has announced its representation of Grime Eater®, a Canadian-based leader in the professional-grade hand cleaning industry. Grime Eater, who has been a leader in the hand cleaning market for more than 40 years, recently decided to offer its Power Max® Professional Strength Hand Cleaner to the American market—seeing the value it would bring to the automotive industry.

Scott Lewis Associates’ fully-integrated sales and marketing services, vast network of distributors, retailers, and other industry partners, along with its proven track record of sales success is what drew Grime Eater to the marketing and sales company as it looked to expand into the U.S. marketplace.

Power Max hand cleaner 1 gallon pump jug image

The Grime Eater Power Max hand cleaner product distinguishes itself from the competition with its gentle, yet powerful, formula that is fast-acting, eco-friendly and water-soluble. It is a bio-based formula, using natural volcanic pumice particles to naturally exfoliate, break down and dissolve hard to remove urethane, grease, oils, silicones, lacquers, adhesives and other substances. Power Max also includes moisturizers and skin-conditioning compounds to keep skin hydrated and uses no lanolin that could cause irritation.

In fact, the Power Max hand cleaner product is so well formulated (non-toxic to sea life, non-flammable, and non-VOC) that it does NOT require a Prop 65 warning!

Randall Sosnoff, President of Scott Lewis Associates had this to say: “SLAI is thrilled to be working with Grime Eater to launch a fantastic product like Power Max in the U.S. market. Honestly, everyone could, and should use this product. We see how it is a perfect fit for the automotive industry, but there are so many other industries that would benefit from this product, too, like artists who use paint/lacquer/resin. It is incredible to watch the videos of how quickly and effectively it washes away even urethane without using any harsh chemicals…it’s even lanolin-free! We have been working very diligently with Grime Eaters to create the brand message and sales strategy to bring this into America…and there will be a lot more to announce soon!”

It is available in 3 sizes: 16 fl oz squeeze bottle, 67.6 fl oz wall dispenser cartridge (must purchase a dispenser) and a 1 gallon pump jug.

Power Max hand cleaner is available in a 1 gallon pump jug, 67.6 fl oz wall dispenser cartridge and a 16 fl oz sqeeze bottle banner.

If you want to learn more, watch videos of the product in use, or sign up to receive the latest information about Power Max (contests, new releases, etc.), go to the Power Max website, PowerMaxHandCleaner.com.

If you are interested in purchasing Power Max as a retailer or distributor in the U.S., you can contact Scott Lewis Associates by calling (516) 378-6100 or by filling out this online form: Business Reseller Form

Apr, Tue, 2024
Scott Lewis Associates, Inc. Combines Sales AND Marketing Power to Produce Winning Solutions
Create a Stellar Marketing and Sales Plan, Increase Pull-Through Rates, and Elevate Sales with the Comprehensive Sales and Marketing Team at Scott Lewis Associates, Inc

What does it take to succeed in the automotive world? The answer is integration, something the team at Scott Lewis Associates, Inc. understands and executes very well. With more than 150 years of combined experience in the aftermarket automotive industry, SLAI has a unique perspective (and advantage), offering marketing and sales efforts that work in tandem to deliver winning solutions to their clients.

Why Use a Marketing AND Sales Agency?

Over the years, manufacturers have tackled marketing in one of two ways: hire an in-house team or outsource to an agency. Hiring the people needed internally to effectively run a marketing team and execute plans is a huge undertaking (and a huge expense) in time and money. Contracting with a marketing agency can cut down on the expense a bit, but traditional marketing and ad companies only take care of the ‘front end’ work. And often times, they create elaborate campaigns and promotional materials without conveying the right message to the end consumer, or they run promotions without communicating said plans to the sales team.

SLAI is different. Their integrated technique combines a robust marketing team and savvy sales team, a powerhouse pairing that provides everything you need to amass the sales and profits you desire to win big in the marketplace.

How SLAI Saves You Money

Scott Lewis and Associates’ approach to marketing and sales centers around communication, planning, and effective execution. They start by getting to know your business, your vision, and what you have to offer. Using that information, the marketing team creates a comprehensive plan, with key benefits of each product, product line, or brand highlighted in the marketing materials with messaging that speaks directly to consumers’ wants and needs. Once a plan and supporting materials are created, SLAI’s sales team gets to work leveraging its vast network of industry leaders. Their deep connections in the automotive space allow them to cultivate and build key relationships and partnerships.

Throughout the entire creative and selling process, SLAI works with manufacturers to deliver both marketing and sales power, and their fee structure is based on that as well. They work in lockstep with their clients to ensure marketing and sales efforts produce sales (and in turn commissions). And their collaborations lead to long-time loyal customers.

Communication is Key

Communication is certainly key. It’s also where many companies falter. They (or their agency) create solid, comprehensive marketing plans and amazing pieces of literature. But when you fail to follow through and inform the sales team of your plans, it’s like making the greatest product in the world and letting it fall off the end of the conveyor belt. SLAI closes the communication gap, bringing everyone into the fold so there is no guessing what needs to be done. Everyone is on the same page about what is being promoted and how, so they can use the materials and spread the word. That integration translates to increased pull-through rates and an increase in sales and revenue.

Bottom line: the team at Scott Lewis Associate, Inc. values its manufacturing partners. They know the importance of branding and staying true to tone and voice. They understand the target audience each manufacturer is selling to, how to reach them, and how to ensure they move through the sales funnel effectively. They know that integrated marketing and sales planning leads to winning solutions, and they look forward to providing that same great service for you.

CLICK HERE to contact SLAI today.

admin admin
Marketing & Sales , News
Scott Lewis Associates, Inc. Combines Sales AND Marketing Power to Produce Winning Solutions
Create a Stellar Marketing and Sales Plan, Increase Pull-Through Rates, and Elevate Sales with the Comprehensive Sales and Marketing Team at Scott Lewis Associates, Inc

What does it take to succeed in the automotive world? The answer is integration, something the team at Scott Lewis Associates, Inc. understands and executes very well. With more than 150 years of combined experience in the aftermarket automotive industry, SLAI has a unique perspective (and advantage), offering marketing and sales efforts that work in tandem to deliver winning solutions to their clients.

Why Use a Marketing AND Sales Agency?

Over the years, manufacturers have tackled marketing in one of two ways: hire an in-house team or outsource to an agency. Hiring the people needed internally to effectively run a marketing team and execute plans is a huge undertaking (and a huge expense) in time and money. Contracting with a marketing agency can cut down on the expense a bit, but traditional marketing and ad companies only take care of the ‘front end’ work. And often times, they create elaborate campaigns and promotional materials without conveying the right message to the end consumer, or they run promotions without communicating said plans to the sales team.

SLAI is different. Their integrated technique combines a robust marketing team and savvy sales team, a powerhouse pairing that provides everything you need to amass the sales and profits you desire to win big in the marketplace.

How SLAI Saves You Money

Scott Lewis and Associates’ approach to marketing and sales centers around communication, planning, and effective execution. They start by getting to know your business, your vision, and what you have to offer. Using that information, the marketing team creates a comprehensive plan, with key benefits of each product, product line, or brand highlighted in the marketing materials with messaging that speaks directly to consumers’ wants and needs. Once a plan and supporting materials are created, SLAI’s sales team gets to work leveraging its vast network of industry leaders. Their deep connections in the automotive space allow them to cultivate and build key relationships and partnerships.

Throughout the entire creative and selling process, SLAI works with manufacturers to deliver both marketing and sales power, and their fee structure is based on that as well. They work in lockstep with their clients to ensure marketing and sales efforts produce sales (and in turn commissions). And their collaborations lead to long-time loyal customers.

Communication is Key

Communication is certainly key. It’s also where many companies falter. They (or their agency) create solid, comprehensive marketing plans and amazing pieces of literature. But when you fail to follow through and inform the sales team of your plans, it’s like making the greatest product in the world and letting it fall off the end of the conveyor belt. SLAI closes the communication gap, bringing everyone into the fold so there is no guessing what needs to be done. Everyone is on the same page about what is being promoted and how, so they can use the materials and spread the word. That integration translates to increased pull-through rates and an increase in sales and revenue.

Bottom line: the team at Scott Lewis Associate, Inc. values its manufacturing partners. They know the importance of branding and staying true to tone and voice. They understand the target audience each manufacturer is selling to, how to reach them, and how to ensure they move through the sales funnel effectively. They know that integrated marketing and sales planning leads to winning solutions, and they look forward to providing that same great service for you.

CLICK HERE to contact SLAI today.

Mar, Fri, 2024
Scott Lewis Associates Inc Announces New Marketing Services to Integrate Directly with Sales Strategy

For over 35 years, Scott Lewis Associates Inc. (SLAI) has helped some of the biggest manufacturers in the automotive aftermarket industry reach new sales heights. With a vast array of distributors, resellers, and retailers in their network, SLAI has created success for their manufacturers by getting their products in front of and into the hands of these key industry partners. Now, by adding a Marketing and Branding Division, SLAI is able to offer a fully-integrated marketing plans to enhance the reach, product awareness and exposure of their manufacturers’ product lines to the end user.

To head up this marketing department, SLAI has teamed up with Rachel Speir, an experienced marketing strategist who has over 15 years specializing in developing lifestyle brands for offroad, racing and performance products. In her own words, “This is an exciting new venture for me to be a part of. The automotive industry is passion-based—I now can help coach, guide and influence an even wider range of products that will enhance the enthusiasm, comfort and enjoyment for the end user.”

Randall Sosnoff, SLAI Principle, stated, “It was a simple decision to create this new arm of SLAI and bring on Rachel to lead it. We have heard from our manufacturers that they are looking for guided marketing strategies to help them be successful. So, instead of letting our manufacturers go to an outside agency, SLAI can now offer a united sales and marketing campaign that will create the pull-through they needs for success.”

In addition to Rachel, SLAI has brought on several skilled contractors to assist Rachel in the marketing efforts. From professional copywriting, to graphic design, video production and voice overs, the SLAI team is ready to help their manufacturing clients tell their brand and product stories.

SLAI is excited about this expanded service portfolio and the successes it will bring its entire network.

To get in touch with SLAI about its fully-integrated marketing services, please contact Rachel Speir at info@scottlewisinc.com.

admin admin
News
Scott Lewis Associates Inc Announces New Marketing Services to Integrate Directly with Sales Strategy

For over 35 years, Scott Lewis Associates Inc. (SLAI) has helped some of the biggest manufacturers in the automotive aftermarket industry reach new sales heights. With a vast array of distributors, resellers, and retailers in their network, SLAI has created success for their manufacturers by getting their products in front of and into the hands of these key industry partners. Now, by adding a Marketing and Branding Division, SLAI is able to offer a fully-integrated marketing plans to enhance the reach, product awareness and exposure of their manufacturers’ product lines to the end user.

To head up this marketing department, SLAI has teamed up with Rachel Speir, an experienced marketing strategist who has over 15 years specializing in developing lifestyle brands for offroad, racing and performance products. In her own words, “This is an exciting new venture for me to be a part of. The automotive industry is passion-based—I now can help coach, guide and influence an even wider range of products that will enhance the enthusiasm, comfort and enjoyment for the end user.”

Randall Sosnoff, SLAI Principle, stated, “It was a simple decision to create this new arm of SLAI and bring on Rachel to lead it. We have heard from our manufacturers that they are looking for guided marketing strategies to help them be successful. So, instead of letting our manufacturers go to an outside agency, SLAI can now offer a united sales and marketing campaign that will create the pull-through they needs for success.”

In addition to Rachel, SLAI has brought on several skilled contractors to assist Rachel in the marketing efforts. From professional copywriting, to graphic design, video production and voice overs, the SLAI team is ready to help their manufacturing clients tell their brand and product stories.

SLAI is excited about this expanded service portfolio and the successes it will bring its entire network.

To get in touch with SLAI about its fully-integrated marketing services, please contact Rachel Speir at info@scottlewisinc.com.