When Connecticut Electric made the strategic decision to launch CE/RV, a new brand dedicated exclusively to RV electrical products, the initiative went far beyond building a website. It required a clear brand foundation—one that could translate Connecticut Electric’s legacy of quality into a focused, RV-specific identity. The SLAI marketing team partnered closely with Connecticut Electric to advise on the CE/RV brand, create the logo and brand standards, develop brand messaging, and design and launch the RVcables.com microsite as a key component of the brand’s market introduction.
Building the CE/RV Brand from the Ground Up
Before development of RVcables.com began, SLAI worked with Connecticut Electric to shape the CE/RV brand strategy. This included defining how CE/RV would live alongside the Connecticut Electric name while clearly signaling its purpose-built focus on RV applications.
SLAI led the creation of:
- The CE/RV logo, designed to feel both familiar and distinct
- Brand standards to ensure consistency across digital, packaging, and promotional materials
- Core brand messaging that clearly communicates CE/RV’s RV-first positioning
These elements formed the foundation for every creative and content decision that followed, ensuring the website launched with a cohesive and credible brand presence from day one.
Translating Brand Strategy into Digital Execution
With the CE/RV brand established, SLAI turned its focus to RVcables.com, developing the microsite as the digital expression of the new brand. Rather than relying on a broad corporate site, the microsite was intentionally designed to serve as a dedicated destination for RV-specific electrical products, messaging, and education.
The site’s structure, design, and tone directly reflect the CE/RV brand standards and messaging, creating a seamless experience between brand identity and user interaction. Clean layouts, purposeful color usage, and strong product imagery reinforce trust, durability, and RV-specific expertise.
RV-Focused Content and Messaging
SLAI developed website copy that speaks directly to RV owners, dealers, and installers—emphasizing real-world use cases and practical benefits rather than generic electrical language. Product content highlights:
- RV-specific applications and compatibility
- Key safety, durability, and performance features
- Clear, easy-to-understand explanations that build confidence
By aligning product content with the broader CE/RV brand messaging, the site helps position CE/RV as a knowledgeable, reliable partner for RV electrical needs.
Efficient Development to Support the Brand Launch
As part of the CE/RV brand rollout, SLAI managed the design and development of RVcables.com to support a timely, coordinated launch. The result is a mobile-friendly, scalable microsite that can grow alongside the CE/RV product line and support future marketing initiatives.
RVcables.com now serves as a central hub for the CE/RV brand—supporting product discovery, reinforcing brand credibility, and providing a consistent reference point for sales, marketing, and dealer engagement.
More Than a Website
The launch of RVcables.com represents more than the completion of a microsite—it reflects SLAI’s role as a strategic marketing co-pilot. By advising on brand development, creating visual and messaging systems, and executing a polished digital presence, SLAI helped Connecticut Electric bring CE/RV to market with clarity and confidence.
In addition to the brand and digital launch, the SLAI sales team is actively building the CE/RV distribution network, working with retailers across the market to ensure the new product line is widely available. As distribution expands, RV owners will soon be able to purchase CE/RV electrical products at a trusted retailer near them—bringing the brand’s RV-specific solutions directly to end consumers.
SLAI is proud to support Connecticut Electric and the CE/RV brand and looks forward to continuing to build momentum as the product line and market presence expand.